He lives vicariously through himself.
He is left-handed and right-handed.
When he drives a new car off the lot, it increases in value.
In museums, he is allowed to touch the art.
He is fluent in all languages, including three that only he speaks.
His business card simply says “I’ll call you.”
He is The Most Interesting Man In The World, aka actor Jonathon Goldsmith.
The hugely successful ad campaign for Dos Equis is built around a larger-than-life character. So it stands to reason the casting process was unconventional, too.
Unlike most commercial auditions, which leave little or no room for ad libbing, Dos Equis actually required actors to improvise. Goldsmith’s make-‘em-ups scored him the role, and the rest is hilarious faux history. Click here to read the full story.